Virtually Live

A virtual reality, Live events StarT up

As the Creative Director, I worked with product designers, sales and marketing teams to design a branded look across all touchpoints. I drove the creative for the brand and app experience including all branding, video, website, advertising, brochures, trade show graphics, UI/UX prototyping, C-level investor presentations and pitch decks. 

Branding

Project: Virtually Live Brand Guidelines
Role: Creative Director, Lead Designer, Writer
Scope: Create a new design language for the brand, write and design a complete Brand Identity Guide with examples
Timing: 8 weeks

Web

Project: Website redesign
Role: Creative Director, Project Manager
Scope: Put the fans first. New site architecture to improve overall usability and navigation. New design for all graphics to emphasize  the fan’s passion, the power of sport and the technical nature of a virtual reality platform.
Timing: 5 weeks

BEFORE: Virtually Live’s original site design was extremely functional.

AFTER: Virtually Live’s redesigned site with new branding and emphasized sport, technology and the fan experience.

Video

Project: Product showcase — live action and in-engine videos
Role: Creative Director, Producer, Editor
Scope: Several single day video shoots. Mixed reality and in-engine VR capture
Timing: 4 weeks

For more Video Examples.

Events

Shows in San Francisco, Los Angeles, New York, London, Paris, Monaco, Singapore and Shanghai.

Projects: Booths and Live Demo Spaces, C-level presentations
Role: Creative Director, Designer, Production Manager
Scope: Designed and managed the production of trade show graphics, presentations and marketing handouts.
Timing: 1-3 weeks

UI/UX

Projects: in-engine user experience and interface for product development and partner visualization
Scope: Conceptualizing for the VR space the user experience, partner brand showcases, user interface within the VR engine for product development sprints
Role: Creative Director, designer
Timing: 1-6 weeks

Digital

Projects: Social Media Banners, PR announcements, Digital Store Banners
Scope: Design both quick-turn media efforts and digital assets for Steam and Oculus channels
Role: Creative Director, Designer
Timing: 1-3 days

Print

Projects: Print adverting, press kit one-sheets, brochures and event handouts
Scope: Directed and designed all print collateral
Role: Creative Director, Designer, Production Manager
Timing: 1-5 days