Western Digital | SanDisk Branding

Creative Director, Senior Designer, Project Manager

After two agencies developed the high concepts behind the SanDisk brand refresh, I made the brand system detailed and actionable across brand and 5 unique product lines. Together with my team, we designed a range of options, collaborated with multiple stakeholders to achieve consensus, and delivered a complete, fully functional brand system.

Project: SanDisk Brand Identity Guidelines and Templates
Role: Creative Director, Project Manager, Designer, Copywriter
Scope: Create a new design language for SanDisk brand and product lines to be executed across digital, print and packaging executions
Timelines: 10 months

The Guidelines

the Templates

I designed detailed templates and guidelines for the brand and 6 unique product lines, covering packaging, digital, and print marketing. The target audience was the in-house design team, other internal business units and any external agency partners.

Project: SanDisk Brand and Product CommunicationTemplates
Role: Creative Director, Project Manager, Designer, Copywriter
Scope: Create documentation demonstrating how use the new SanDisk print and digital templates for brand and product line communications
Timelines: 4 weeks

Postscript

In December 2022, there was a change in direction by the executive team that ended the SanDisk brand redesign. All of the guidelines and templates were completed and are ready for use, if the company decides to revisit the new design system with the original SanDisk logo.