PlayStation | Retail Execution

CREATIVE DIRECTOR

In-store offers enhanced brand awareness and a distinctive chance for engagement through interactive displays, demonstrations, and informed staff. An extensive in-store presence increases consumer confidence in the brand's strength and product quality. It can solidify purchasing decisions, encourage future brand consideration and elevate a company's brand image and credibility. This is particularly critical for newer products.

Project: PlayStation in store product launches
Role: Creative Director
Specs: High resolution files for large and small format print. Specs vary by retailer.
Timing: Planning and design over 1-3 week period

I directed my team’s creative execution against approximately 20 ongoing retail programs covering the launch of 30+ games and services, 20+ accessories and 50+ retailer-specific consoles and bundles per year.