Hardware and peripheral Packaging

Building branded design systems across multiple platforms and packaging sizes

Cartons, clamshells, blister packs each have their unique properties and I built design systems to ensure branding, product features and benefits all worked together when the final product got to the shelf.

The each package required input from legal, marketing, developers, localization team, external publishers and executive staff. My team executed region-specific design for North and South America. Generally the entire process took 8-12 weeks from concept to production-ready files. 

Below: A timeline of PlayStation’s platform launches from 2000-2015. I led the creative direction, built consensus across functional groups and ensured my team delivered all products for final production on time and on budget.