I have a deep appreciation for the tactile aspect of print. Projects include print advertising, sales tools and brochures for retail, and other printed collateral for merchandising and trade shows usage. I am responsible for concept, design, layout, proofing, approvals, printer selection and press checks.
Advertising
Role: Creative Director, Senior Designer
Scope: Magazine covers, single page, two-page and multi-page spreads. All files translated for regional needs.
Brands: SanDisk, G-Technology, WD_Black, Virtually Live, PlayStation
Timing: 1-21 days
Consumer Brochures and Catalogs
Role: Creative Director, Proofreader, Project Manager, Production Manager
Scope: Variable specs for limited to mass production runs. Brochure quantities ranged from as small as 5,000 to a maximum of 500,000.
Brands: SanDisk, WD_Black, Virtually Live, PlayStation
Timing: 2-12 weeks
Internal Sales Tools
Role: Creative Director, Proofreader, Project Manager, Production Manager
Scope: Variable specs for limited production runs. Brochure quantities ranged from 100 to 1,000.
Brands: PlayStation
Timing: 2-4 weeks