PlayStation | Exclusive Partner Branding
Project: PlayStation Exclusive Partnership Integration
Scope: Direct the brand integration of critical partnerships for all packaging and retail needs.
Role: Creative Director
The publishers would not allow PlayStation branding to cover more than 10% of their space, making every piece a negotiation. I worked with a cross-departmental team and publishers to integrate the PlayStation brand callout with each Publisher’s execution. It took extra time but the payoff for PlayStation was worthwhile: by the end of 2014 PlayStation branding covered an average 28% of the marketing space instead of the agreed 10%.
