PlayStaTion | Ps4 Launch & Retail

PlayStation launched the PS4 with a clear message: PlayStation 4 delivered the best place to play. Our sole focus was the game experience and the depth of the catalog. Unlike past platform launches, the technology and product design took a back seat.

I leveraged the artwork from the games and the back of the PlayStation 4 carton wherever possible. The design grids were scaled up or down depending on the size of the retail space and the number of messages.