Digital Execution
Online Marketing
Project: Design product-specific digital banners for launch day
Scope: Banners include eblasts, web banners, digital store graphics and Amazon basic and premium formats.
Brands: SanDisk, SanDisk Professional, G-Technology, WD_BLACK and Virtually Live
Role: Creative Director, Senior Designer, Project Manager
Timelines: 1-2 weeks
UI/UX
Project: Design UI and UX features and storyboards for development team to be used in a virtual environment
Scope: Work with core team to conceptualize and illustrate how a spectator will interact within a live, fully virtual event
Role: Creative Director, Senior Designer, Project Manager
Timelines: 1-6 weeks
StoryBoards: Invoking the HUD in VR
Viewer action: When one trigger is activated, an indicator of the HUD appears as a sphere.This is not the full HUD. This sphere will hover over the top of the controller being activated.
Viewer action: The viewer reaches forward to the HUD. The controllers snap into either side of the sphere, allowing the HUD to be pulled open. If the viewer releases the triggers before the HUD is fully open, the the HUD will return to the sphere.
Viewer action: the viewer fully expands the HUD to fill the full point of view. Everything outside the HUD is blurrred. The HUD is almost a portal into the race. The HUD flexes and bends slighly as the viewer moves the HUD.
Viewer action: The viewer pushes the HUD into the virtual wall to stick the HUD in place. The controller is used to select sections for race information or navigation to other parts of the course.
StoryBoards: Product design documentation
Viewer action: in the VR lobby, the viewer choses a SOCIAL experience where they can interact with other viewers in the live, VR environment.
Viewer action: the virtual table projects key landmarks from the races. The viewer selects the race experience happening in Buenos Aires and will materialize in the virtual lounge overlooking that race. The center countdown shows the live race starts in 33 minutes, 27 seconds.
Viewer action: using the left controller to pull up the navigation options, the user selects a location on the track to watch the race with the right controller. The user will materialize at that location.
Viewer action: using the left controller, the user pulls up the Time Controls. Using the right controller, the user can reverse, freeze or advance time in the virtual space. The user can relive specific moments in the race from any angle the choose.
Customized Experience Rooms
BMW Experience Room: users in the virtual room interact with BMW multimedia walls and a virtual demo experience of BMW products. The walls feature BMW content including social media channels, video feeds, product education, etc
Twitter Experience Room (sports): users in the virtual room interact with various sports active on Twitter. The Twitter icon acts as a portal to other subsets within the Twitter-verse including, music, movies, television, politics, art, etc.
NeuroPro Industry Conference: live video from the conference is accessed on the virtual walls, providing the user a deeper dive into the speaker’s contents in real-time.
NeuroPro Industry Conference: deeper dive into the content, access to social media feeds and live space for users at the conference to interact with one another in real-time.
Front-end Website design
I developed the overall look and feel for Virtually Live and the consulting firm BVA. Additionally, I optimized the site’s UX for a cleaner, more focused information flow.
e-Publishing
I championed PlayStation’s transition to digital-only game manuals, improving the experience and reducing operational costs $1.5M per year. DOCS FOR PLAYSTATION was built from PlayStation’s system architecture. It was native to the game systems, making them more stable than a third party add-on.
