Independent Work
Just Global
Project: First Citizens Bank Campaign
Role: Art Director
Scope: Create agency concepts for Small/Medium Business Deposit Growth Campaign
Timing: 27 days
A B2B global agency of the year hired me to develop concepts for a regional “switch” campaign for First Citizens Bank. The final deliverables included digital ads on LinkedIn and regional outdoor advertising. Out of four pitched concepts, two were mine, and the client chose my “Frustration” design for the final campaign direction.
off base productions
Project: Penguin Wars packaging design
Role: Creative Director (freelance)
Scope: Game logo, front and back of packaging, packaging label and inside coversheet
Timing: 38 days
Penguin Wars, a remake of a classic 1985 GameBoy title, required artwork that honored its Japanese roots while appealing to a Western audience. We highlighted the game's unique characters, dodgeball action, and vibrant arcade style. The process started with sketches, progressed to color illustrations, and finished with 3D renders. Final modifications ensured the characters had natural and dynamic postures.
Press Start Marketing
Project: Enthusiast Gaming Brand Foundation
Role: Creative Director, Designer (freelance)
Scope: On-screen brand presentation
Timing: 4 days
One of Press Start Marketing’s clients, Canada’s largest digital media company specializing in video game journalism and live gaming events, enlisted PSM to create a unifying brand foundation presentation. This presentation defines the company's core identity, values, beliefs, and promises, unifying actions, and setting customer expectations. Familiar with my similar work for PlayStation, the PSM founders collaborated with me to design this high-level brand presentation for Enthusiast Gaming companies.
Project: Brand Identity
Role: Creative Director, Designer (freelance)
Scope: Logo design
Timing: 28 days
Press Start Marketing, founded by PlayStation alumni, embodies the power of initiation. More than just starting a game, pressing start ignites engines, illuminates lights, and launches rockets. This simple action transforms potential into kinetic energy, sparking a cascade that turns visions into powerful realities. At Press Start Marketing, they harness the spark and bring your ideas to life.
Lakin Spears
Project: Business card design
Role: Creative Director, Designer
Scope: Design front and back of business cards with new branding
Timing: 2 days
Lakin Spears redesigned their branding for a contemporary style, needing refreshed business cards for both staff and Partners. The challenge was to incorporate the Partners' certifications and specializations on the front while reserving the back for each Partner's specific QR code.
The Big Game
Project: The 32nd Annual Big Game: Hillsdale High School vs Aragon High School
Role: Creative Director, Photographer, Designer, Project Manager (freelance)
Scope: Logo design, posters, Instagram banners, and program cover
Timing: 9 days
For 32 years (and counting), the Hillsdale and Aragon varsity softball teams schedule the final game to coincide with senior night. Each graduating senior gets a poster, gift basket(s), flowers and speeches from the coaches. All photography was mine and shot over a period of weeks, but delivering posters, instagram banners and program covers in time for the event were a bit of a sprint.
Nor Cal Blast
The Nor Cal Blast is a softball travel team for girls 10-18 years old. Like other travel teams, the organization puts a heavy emphasis on college recruiting. PGF showcases are 2-5 day events for college coaches to see the players in action.
Project: Recruiting posters
Role: Creative Director, Photographer, Designer (freelance)
Scope: Create a series of banners with player details and QR codes linking to each player’s profile page
Timing: 2 weeks
Brown Venture Associates
BVA is a Silicon Valley based, hands-on deep tech consultancy. The owner is an avid sailor and he wanted to leverage the sailing metaphor.
Project: Website refresh
Role: Creative Director, Designer (freelance)
Scope: Redesign the BVA site in WIX, allowing the owners to fully update the front-end graphics on their own
Timing: 4 weeks